When STAR CJ first tasked us to strategise – it was a unique scenario. TV home shopping was all about the occult, how to grow hair on your bald patch and how to keep your husband away from other women. This pre conceived notion had to be completely overhauled without sounding unbelievable. The product was a multi media TV led campaign that compared the benefits of home shopping – with all the safety and comfort of a best in class brand and which was stylish and contemporary too. A new way to shop, with a nostalgic way to connect – inspired by Bollywood of the 1960s and before.