Platinum Day of Love

How does a foreign white metal that looks like silver and costs thrice as much as gold find relevance with the Indian woman? It does so by identifying a unique place in the Indian wedding event – a fact everyone knew but no one had acknowledged until Platinum decided to own it: us Indians (well, more than 98% of us at least) first get married and then fall in love. Thus was born the PLATINUM DAY OF LOVE campaign, to celebrate that unique moment in every “arranged marriage” couple’s lives.

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