Medimix Glycerine TVC

Medimix, India’s original Ayurvedic soap with a pride of place right up there among the country’s most iconic heritage brands, had to be relevant to a younger audience. With a spiffy new natural glycerine variant, the time was right to connect with the young people of today through a new brand identity and brand theme – NOTHING BETTER THAN NATURAL. In a world gone tremendously artificial, the film encourages us all to abandon the unhealthy indoors and enjoy everything natural.

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