Fortis: Mumbai ki Dhadkan

World Heart Day – a day when marketers with deep pockets have a field day hogging media limelight. Our challenge with Fortis Mumbai was to link the brand with the cause of a healthy heart without blowing holes in the client’s budget. Thus was born a collaboration with singer, songwriter and composer Leslie Lewis to create an original and eminently hummable song called MUMBAI KI DHADKAN – followed through with advertising and culminating in a concert on World Heart Day to remind all Mumbaikars to keep their hearts in rhythm and more importantly, in great shape. Watch the song here.

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